You have an idea for a new product or service, but you want to ensure its viability before investing resources. Or maybe your existing offering isn’t performing well—it’s not selling, or you’re struggling to retain and engage customers.

In both cases, research is essential. Validating your concept before launch can help you avoid costly mistakes, while studying an underperforming offering can reveal what’s working, what’s not, and how to refine it for greater profitability. Customer research provides the insights needed to make informed decisions, develop valuable offerings, and launch with confidence.

What to Expect

We’ll start by discussing your business challenge or research goals. Based on your needs, I’ll recommend the best approach, design and conduct the study, analyze the results, and deliver a detailed report. You’ll receive strategic guidance and actionable recommendations to address key findings and set a clear path forward.

Common research approaches include:

• Customer surveys – Gather broad quantitative insights into preferences, behaviors, and attitudes.

• Customer interviews – Deep dive into motivations, pain points, and decision-making processes.

• Usability testing – Evaluate how easily customers can navigate and use your product to identify pain points and areas for improvement.

• Observational field research – Understand real-world customer interactions with your product or service.

• Diary studies – Track customer experiences over time to uncover long-term patterns and needs.

These insights will help you identify core problems, understand customer needs, and create a data-driven strategy for product and service delivery.

What You'll Receive

You’ll receive a comprehensive report and presentation summarizing key research findings, including:

• Uncovered themes and insights relevant to your business and goals

• Actionable strategies for refining, positioning, and improving your offerings

• A guided discussion to help you interpret the findings and apply them effectively

Why Work with Resonant XD?

Expert researcher and strategist – Conducting customer research might seem straightforward, but ensuring valid, unbiased insights requires expertise. With extensive training and experience, I design studies that yield reliable results and interpret data accurately—helping you make confident, informed business decisions. With over 20 years of experience, I have conducted hundreds of hours of customer research, analyzed countless interfaces and service experiences, and worked with clients across dozens of industries. I bring deep insight into what works—and what doesn’t.