Direct observation and contextual feedback from users are the most effective ways to uncover complex problems, understand customer mindsets, draw conclusions, and develop impactful solutions.

With one-on-one behavioral research, you’ll observe real customers interacting with your digital products to complete real-world tasks. As they explain their thought processes and expectations, you’ll gain a deeper understanding of the “why” behind their actions—or inactions. This rich insight into customer behavior will help you refine your products and services, reduce friction, and deliver greater value.

What to Expect

We’ll begin by discussing the intent behind your digital business solutions, the challenges you face, and your research goals. From there, I’ll recommend the best research approach, design and conduct a behavioral study, and analyze the results.

User research studies typically include:

• 5 to 10 users

• 3 days of testing

• Expert moderation

• Facilitated discussions of key observations

Your team will have the opportunity to observe user sessions firsthand, allowing them to discover insights in real time.

What You'll Receive

At the end of the study, you’ll receive a comprehensive report and presentation summarizing key research findings, including:

• Uncovered themes and insights relevant to your business and goals

• Actionable strategies for refining, positioning, and improving your offerings

• Guided discussions to help you interpret the findings and apply them effectively

• A detailed report with in-depth analysis and prioritized design recommendations

• A presentation of the findings with your team after the study

This process will help your team identify core problems, better understand customer needs, and develop a data-driven strategy for product and service improvements.

Why Work with Resonant XD?

Expert researcher and strategist – Conducting customer research might seem straightforward, but ensuring valid, unbiased insights requires expertise. With extensive training and experience, I design studies that yield reliable results and interpret data accurately—helping you make confident, informed business decisions. With over 20 years of experience, I have conducted hundreds of hours of customer research, analyzed countless interfaces and service experiences, and worked with clients across dozens of industries. I bring deep insight into what works—and what doesn’t.